🇧🇷 Mercado Livre Brasil · 2026-11-04
Mercado Libre Median Price and What You Keep per Sale by Category 2026 (Brazil + Mexico)
QUICK ANSWER: among high-demand categories (500,000+ searches a month), Consoles has the highest median price in Brazil (~R$2,930, ~R$2,580 kept per sale at an illustrative 12% Classic rate) and PC de Escritorio in Mexico (~MXN 7,950, ~MXN 6,880 kept at 13.5%). Cheap phone accessories leave only ~R$26 and ~MXN 80 per sale.
Figures updated November 2026. We use the unit-weighted median price: the price at which units actually sell (half sell below it, half above), not a simple average of listed prices, which a handful of outlier or mis-entered listings can blow up. We also show the p25–p75 band: half of all units sell inside that range.
Commission is not flat
Mercado Libre’s commission varies roughly from 8% to 16% depending on the category and the listing type (Classic or Premium). To compare categories on equal terms, the tables use the base Classic rates Teclazo’s calculator pre-fills, as an illustration only: Brazil 12% plus a R$6 fixed fee on items under R$79; Mexico 13.5% plus a MXN 30 fixed fee on items under MXN 299. Your real rate depends on your category and listing type, so check it in the Teclazo calculator.
Brazil — what you keep per sale by category (2026)
| Category | Median price | Half of units sell between | Kept per sale* | Searches/mo | Listings in our sample |
|---|---|---|---|---|---|
| Consoles | R$2,928 | R$1,980–4,100 | ~R$2,580 | ~3.4M | ~3,600 |
| PC de Mesa (desktop PCs) | R$1,634 | R$1,145–2,160 | ~R$1,440 | ~1.4M | ~4,100 |
| Televisores (TVs) | R$1,399 | R$1,100–2,280 | ~R$1,230 | ~2.2M | ~2,300 |
| Celulares e Smartphones | R$1,186 | R$880–1,795 | ~R$1,045 | ~12.2M | ~6,500 |
| Patinetes e Scooters | R$699 | R$155–740 | ~R$615 | ~1.0M | ~900 |
| Fornos e Fogões (ovens, stoves) | R$470 | R$110–700 | ~R$415 | ~5.3M | ~7,200 |
| Áudio | R$197 | R$65–390 | ~R$175 | ~8.0M | ~30,500 |
| Pequenos Eletrodomésticos (small appliances) | R$136 | R$80–248 | ~R$120 | ~8.1M | ~20,600 |
| Calçados (footwear) | R$75 | R$58–140 | ~R$60 | ~14.2M | ~50,700 |
| Acessórios para Celulares (phone accessories) | R$36 | R$23–78 | ~R$26 | ~8.9M | ~15,400 |
Mexico — what you keep per sale by category (2026)
| Category | Median price | Half of units sell between | Kept per sale* | Searches/mo | Listings in our sample |
|---|---|---|---|---|---|
| PC de Escritorio (desktop PCs) | MXN 7,952 | MXN 3,450–11,900 | ~MXN 6,880 | ~640K | ~3,500 |
| Consolas (consoles) | MXN 7,399 | MXN 5,530–10,850 | ~MXN 6,400 | ~3.4M | ~3,300 |
| Celulares y Smartphones | MXN 3,979 | MXN 2,430–6,560 | ~MXN 3,440 | ~7.7M | ~11,100 |
| Televisores (TVs) | MXN 2,799 | MXN 2,100–4,310 | ~MXN 2,420 | ~870K | ~2,300 |
| Monopatines y Scooters | MXN 2,562 | MXN 1,080–5,000 | ~MXN 2,215 | ~550K | ~900 |
| Cocción (microwaves, ovens) | MXN 1,495 | MXN 430–2,150 | ~MXN 1,295 | ~1.6M | ~4,600 |
| Tenis (sneakers, Sports) | MXN 1,119 | MXN 290–1,370 | ~MXN 970 | ~5.4M | ~2,600 |
| Audio | MXN 590 | MXN 275–1,200 | ~MXN 510 | ~6.0M | ~38,200 |
| Calzado (footwear) | MXN 420 | MXN 200–920 | ~MXN 365 | ~12.9M | ~47,600 |
| Accesorios para Celulares (phone accessories) | MXN 130 | MXN 87–226 | ~MXN 80 | ~7.7M | ~26,800 |
* Illustration at the base Classic rate (BR 12% + R$6 under R$79; MX 13.5% + MXN 30 under MXN 299), applied to the median price. Excludes shipping, product cost, taxes and ads. Your real rate depends on category and listing type.
The percentage looks the same; the money does not
At the same rate almost every category leaves you about 88% (BR) or 86.5% (MX) of the price. What changes enormously is the absolute amount per sale, and the fixed fee hits cheap items hard: a R$36 accessory keeps about 71% and a MXN 130 one about 63%. To net R$10,000 a month after commission you need roughly 4 Consoles sales, 10 phone sales, 58 audio sales, 166 footwear sales or 391 phone-accessory sales. In Mexico, MXN 30,000 takes about 5 desktop-PC sales, 13 TV sales, 59 audio sales or 364 phone-accessory sales.
What these figures leave out
What you "keep" here is what Mercado Libre pays out after commission, not profit. You still subtract product cost, taxes, ads and shipping: on items above the free-shipping threshold the seller usually pays part of the shipping, which weighs most on bulky or heavy goods. For cross-border sellers price matters twice: revenue per sale, and freight, which is driven by weight and volume rather than price. High price plus low weight is the sweet spot; cheap, heavy goods rarely survive international freight.
Teclazo data, November 2026 · demand = estimated monthly searches for the category’s top keywords; competition = listings in our sample of search results. · Median price and p25–p75 band are weighted by units sold.
FAQ
How much does Mercado Libre take per sale?
It depends on category and listing type (Classic or Premium); commission ranges roughly 8% to 16%. As a reference, the base Classic rate is 12% plus R$6 under R$79 in Brazil, and 13.5% plus MXN 30 under MXN 299 in Mexico. Check your exact rate in the Teclazo calculator.
Which Mercado Libre category leaves the most per sale?
Among categories with 500,000+ monthly searches: Consoles in Brazil (~R$2,580 kept per sale at the illustrative rate) and desktop PCs in Mexico (~MXN 6,880). They also tie up more capital per unit.
Why median price instead of average ticket?
A simple average is distorted by outlier or mis-entered listings. The unit-weighted median reflects the price at which products actually sell.
Is high price or high volume better for cross-border?
High price with low weight is usually better, because freight cost follows weight and volume, not price. Low-price heavy goods often cannot cover international shipping.